GIANT Coffee Co. Featured in the Rochester Beacon
GIANT Coffee Co. was featured in the Rochester Beacon this week, in a story by Audra Fitzgerald covering our launch, early traction, and the bigger vision behind the brand.
The article gets at the heart of what we’re building: flavored coffee that actually delivers, stands on its own, and gives customers the option to go further without making add-ins the whole story.
Since launching on Juneteenth, GIANT has reached customers in 17 states and sold 104 items, including 70 bags of coffee.
This is still the beginning, but it’s a meaningful one.