GIANT Coffee Co. Featured in the Rochester Beacon
GIANT Coffee Co. was featured in the Rochester Beacon for its Juneteenth launch, early national traction, and flavor-first approach to coffee.
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The Story Behind the Packaging
Before there was coffee, there was the packaging. Long before GIANT launched, we set out to build a visual identity that could grow with the brand. The full story from the illustration system to the thinking behind the tentacle and the Presence line, is now live in a behind-the-scenes case study by 45 Pixels.
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3 min read
L-Theanine and Caffeine: Why This Combo Changes How Coffee Feels
Love coffee but hate the jitters? Learn why L-theanine and caffeine have become one of the most talked about pairings for calm, focused energy and how to make it part of your routine.
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1 min read
Inside The Roast: What 43.6 Actually Means
That device in the photo isn't for show. It's an Agtron meter and the number it reads is how we make sure every bag of GIANT hits the same mark, every single time.
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2 min read
Why The Coffee Comes First
Most flavored coffee doesn't taste like what it says it is. That's the problem nobody wants to say out loud. Here's why GIANT was built differently and why the coffee always had to come first.
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1 min read
The Launch Mug
Hand-thrown. Satin black. Gold glaze. 55 go to customers and this version will never be made again. Here's why we made it and how to get one.
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