The Story Behind the Packaging

Before GIANT had a website. Before the first bag was filled. Before any of it was real... there was the packaging.

I worked with Alex at 45 Pixels to build the visual world for GIANT. Not just two coffee bag designs, but a system. Something that could carry the brand forward as new products got added: coffees, add-ins, whatever comes next, without starting from scratch every time.

He recently published the full GIANT case study, pulling back the curtain on the thinking behind our brand identity - from the illustration system and the story behind the tentacle to how the Presence line was designed to feel connected to our coffee without simply copying it.

If you've ever wondered why GIANT looks the way it does, this is the story behind it.

Read the full case study at 45 Pixels.

Wake Up Giant.